What is PLR

As an Internet Marketer, your time and money are valuable resources. Whether you are brand new to the game, or you’ve been making money online for years, PLR content can help you explode your business in record time.

In this article, you’ll learn about what PLR is, the various types of PLR content, the PLR licenses and what you can do with them, and most importantly, the different ways you can use PLR to your advantage.

You’ll also learn a few tips and tricks to help you avoid falling into the trap of using the same thing every other Internet marketer out there is using.

Without further ado, let’s get started!

Advantages of using PLR in your IM business

PLR is an excellent way to boost your online business. It saves you time, money, and hassle. It’s an affordable way to source content for your website compared to hiring a freelancer to build unique content for you.
Think about it. You’re an expert in your niche, but that doesn’t mean you are an expert content writer, an excellent voice artist, or an excellent videographer. Why drive yourself crazy trying to produce content on your own?
You can use PLR as is, though it is not recommended. It is best to edit the PRLR to put your own spin on things, so that you have a completely unique product compared to what is already out there are on the market today. You can do this by combining several different pieces of PLR together, or by hiring a freelancer to re-write material for you.

THE DIFFERENT TYPES OF PLR
The beauty of PLR is that in comes in many shapes and sizes. When most Internet Marketers hear PLR, the first thing that comes to mind is articles. While this is the bulk of PLR, you can find a variety of other types of PLR content to suite your online business needs.

ARTICLES
These are typically sold in packs—ranging in size from five articles to 20 or more. Generally, the articles are all on the same optic, but you may find variety packs available from time to time. You can use them individually to develop blog post content, or you can package them together to create a special report or eBook. These are usually delivered as a text or a Word document.

EBOOKS AND SPECIAL REPORTS
Basically, this is a long article on a central topic. You can find them ranging in length from six to eight pages, or all the way up to 20 to 25 pages. Generally, it is delivered as a text document or a Word file so you can add graphics and other information. Some products may already have images and a cover designed. It is also possible for the products to include other supporting material, such as your sales copy page, your thank you page, your autoresponder messages, and articles to use in promotion.

Ebooks are typically 40 pages and up, but some are as short as 25 to 30 pages. Generally, these are split into various chapters and include a Table of Contents. They often include a graphic to be used as the cover. Typically, you will find these delivered in Word or text document format so they are easy for you to edit. You may find that like with special reports, additional supporting material is included.
Special reports and eBooks are most often sold or given as a freebie, as one piece of content. However, depending on the license that comes along with them, you may be able to break them up into multiple articles, or an email series.

ECOURSES AND AUTORESPONDER MESSAGES
These packages are designed to be used as an email series, and usually include anywhere from five to 10 pieces of content on a single topic. They are provided as text documents and do not usually include any graphics or other supporting materials.
HOW-TO REPORTS
These reports usually range from one page to a few pages long. They provide step-by-step instructions for how to complete a task. These can b used for things like how to install a WordPress plugin, or how to repair a broken window screen. Typically, screenshots or other images are included to illustrate the process.
PRODUCT REVIEWS
These are articles designed to specifically rate products and services, along with providing information on their pros and cons. Some PLR product reviews may include images and screenshots. These are ideal for affiliate marketing content because you can use your own affiliate links within the review.
AUDIO AND VIDEO
Audio and video are quickly becoming popular types of content on the web, and because there are a number of simple editing tools available to people, PLR content availability is increasing as well. While audio and video are excellent types of content for your website, editing the for uniqueness is far more challenging than editing a piece of text. The majority of videos are how-to videos or Internet marketing tutorials.
WORDPRESS PLUGINS
Though not as popular as other forms of PLR, WordPress plugin developers are starting to bring forth WordPress plugin PLR, which includes the plugin, a sales letter, and an installation manual. Because most of us don’t know how to edit and customize the plugin itself, the only thing you can really customize in these packages is the sales letter.
BONUS: COMPARISION CHARTS
Though not a common source of PLR, these are designed to help you compare features of popular products and services. They usually include multiple related charges that you can use individually, or together in your ebooks and special reports.