How to use PLR the right way

There are several ways to use PLR to build your business. You can choose any number of these options to grow your business. You can use one or more to strengthen your Internet business.
A key point to remember is unless you are willing to make the product unique to you PLR will fail you. If you just slap your name on it, you are doing nothing to make yourself different from all other others who use the lazy approach. If you are out there selling, or giving away, the same thing as everyone else in the niche, your customers do not have a reason or motivation to go to you rather than the other guy. Plus, it will be hard to compete in terms of search engines—whoever ranks first for a particular PLR title will get all the traffic.
As tempting as it may be to buy PLR, slap your name on it and sell it, that approach is not going to get you very far. So, how can you make the product unique to you? There are plenty of options!
WAYS TO MAKE THE PLR UNIQUE TO YOU
Depending on the type of PLR and the amount of time you have, you may use one or more of these methods to personalize your product. The more methods you use, the better off you are because it will only increase the product’s uniqueness.
RE-WRITING OR REORDERING THE PRODUCT
Re-writing the content, whether it is an article or an eBook is the best way to make sure your products are different. Because you can say the same thing plenty of different ways in the English language, you can get the same message across in completely different wording. You can further rework the product by changing the order of the way the information is presented, so long as it still follows a logically progression.
If you are not too keen on your own writing skills, you can hire someone to handle it for you. You can ask them to literally re-write the content sentence by sentence, or you can ask that they just get the general idea of the content down chapter by chapter.

CHANGING THE NAME OF THE PRODUCT
This is a key step, even if it is basically the same product. People will recognize names first thing, and if yours is different, you will be differentiated from the rest. Plus, you will have something different to work with in terms of search engine optimization.
CHANGING THE SALES PAGE
Your sales page is the critical part of your sales pitch. Why do you want to use the same one as anyone else? If you have a hard time with sales pitches, use the existing sales letter as your starting ground, and think about how the changes you made in the product itself make it better. If after that you still have trouble getting the pitch right, reach out to a professional. There are many freelancers out there who have a proven track record producing sales letters that convert.
ADDING ADDITIONAL MATERIAL
Adding more material is an excellent way to make your product different from others. Whether you add quotes, another chapter or two, or simply an introductory paragraph and summary paragraph, it makes the content different from what you bought—and it won’t match anything else someone else who bought the PLR may do.
Only when you have completely re-worked the PLR content so that it is unique to you should you proceed with making PLR work for your business. Here are some ways you can do that.