PLR is an awesome business tool

In short, PLR is an awesome business tool, but only if you know how to use it, and only if you use it right. It is a time saver. It is a great way to get past writer’s block, and to strengthen your writing skills. It is a powerful money maker, regardless of your niche.
Articles and eBooks are the most common forms of PLR, and though they are the most common, they are also the easiest to edit and customize. If you are using video PLR, you will have to put a bit more time and effort into making those products unique to you, but it can be done. There are a number of free tools available to help you.
If you decide to venture into using WordPress plugin PLR to expand your business, then this will be the most difficult to edit and customize to your liking. In most cases, it is best to reach out to a programmer through one of the various freelance marketplaces and ask them to make some minor changes to the source code.
Pro Tip: Using the word “clone” in your project description will trigger a higher bid rate than what you need. You don’t need someone to build the product just like it… you just need some minor adjustments.
As there are many places online to source your PLR, it is a good idea to get acquainted with as many as possible so you can see the possibilities for your business. PLR membership sites are a great way to ensure you are getting a steady flow of options to use as products. But, if you are just getting started, then you may want to stick with a PLR website that offers pay for what you want, rather than a membership obligation.
When you look for PLR, keep in mind that free PLR is going to be a waste of your time. Because it’s free, it is already very highly circulated, likely from those lazy Internet marketers who are trying to cut corners. Free PLR is also more likely to be low quality work, so you will have to put even more money into customizing it and making it unique.
In the world of PLR, you get what you pay for is true. Pay more for the content that is high quality, and expect to pay more for content that has a limited number of licenses. It will be worth it to know there are less than 500 (sometimes less than 100) people who will be able to purchase and use the same thing you are.